This collection of resources is designed to help your health center celebrate and promote the vital role you play in keeping communities healthy in North Dakota and South Dakota. Here, you’ll find customizable social content, a press release template, and more. Whether you’re planning events or sharing your stories online, this toolkit makes it easy to spotlight your impact and join the nationwide celebration of health centers.
CONTENTS
- National Health Center Week Logo and Theme
- NHCW Landing Page Link, Short Link & QR Code
- CHAD NHCW Hashtags
- NHCW Zoom Backgrounds link
- CHAD Store link
- What is a Health Center One-Pagers
- Economic Impact Report
- NHCW Focus Days Social Media Graphics and Copy
- State Impact Social Media Graphics and Copy
- Press Release Template
- Media Management Tips
- Internal Staff Communication Template
ADDITIONAL RESOURCES
CHAD National Health Center Week landing page link
CHAD NHCW Landing Page QR Code
CHAD NHCW Hashtags:
#NHCW2025
#ValueCHCs
NHCW Zoom Backgrounds (customized to each individual health center)
CHAD Store: NHCW T-shirts, tote bags, and mugs
CHAD Store Discount Code (Valid from July 3 to August 10, 2025): NHCW2025
What is a Health Center One-Pagers (customized for each state)
Economic Impact Reports (customized for each state)
SOCIAL MEDIA GRAPHICS & COPY (NHCW Focus Days)
Sunday, August 3, 2025
(Campaign Kick-Off)
Facebook / LinkedIn Copy:
National Health Center Week is a time to celebrate the vital role health centers like ours play in building healthier communities across the Dakotas.
This year’s theme, From Community Roots to a Healthier Tomorrow, is more than a message — it’s our mission. From humble beginnings to trusted pillars of care, community health centers now serve over 30 million people nationwide, including thousands right here in our region.
Join us in recognizing the lasting impact of health centers on patients, families, and entire communities. Ready to connect with care that’s close to home? Find a convenient location near you: [link to your clinic site webpage]
#NHCW2025 #ValueCHCs
X Copy:
#NHCW2025 celebrates the vital role health centers like ours play in building healthier communities across the Dakotas.
From humble beginnings to trusted pillars of care, health centers serve over 30 million people nationwide, including thousands here in our region. #ValueCHCs
Monday, August 4, 2025
(Staff Appreciation Day)
Facebook / LinkedIn Copy:
Health centers are powered by people — and ours are nothing short of extraordinary. 💙
Our medical providers, nurses, care coordinators, outreach teams, front desk staff, maintenance crew, and administrators all play a role in creating a welcoming, safe place where people can get the care they deserve.
They come from this community. They care deeply about this community. And every day, they put heart, skill, and compassion into their work to ensure a healthier tomorrow for everyone who walks through our doors. Thank you to our incredible team!
#NHCW2025 #StaffAppreciation #ValueCHCs
X Copy:
Health centers are powered by people — and ours are nothing short of extraordinary. 💙
From front desk to providers, our team shows up with heart, skill, and compassion every day. Thank you to our incredible team!
#NHCW2025 #StaffAppreciation #ValueCHCs
Tuesday, August 5, 2025
(Patient Appreciation Day)
Facebook / LinkedIn Copy:
Our patients are the heart of everything we do!
Health centers were built from the ground up — by communities, for communities — to make sure no one is left out of the care they need. Whether it’s a parent bringing their child in for their first checkup, a senior managing their diabetes, or a young adult receiving mental health support, each person’s story is part of ours.
We are honored to care for you, to grow with you, and to be your trusted health partner. Thank you for choosing us. You inspire us every single day.
#NHCW2025 #PatientAppreciation #ValueCHCs
X Copy:
Our patients are the heart of everything we do!
From first checkups to chronic care, every story is part of ours — and we’re honored to grow with you. Thank you for choosing us. You inspire us every single day.
#NHCW2025 #PatientAppreciation #ValueCHCs
Wednesday, August 6, 2025
(Health Conditions Focus)
Facebook / LinkedIn Copy:
Health isn’t one-size-fits-all — and that’s exactly why we’re here.
From chronic conditions like hypertension and diabetes to preventive screenings, maternal health, and mental health services, health centers are rooted in comprehensive, whole-person care. We meet people where they are, provide culturally responsive services, and work to break down every barrier to wellness.
This week, we’re honoring the impact of community health centers in treating complex needs with dignity, compassion, and consistency — planting the seeds for lifelong health and healing.
#NHCW2025 #WholePersonCare #ValueCHCs
X Copy:
Health isn’t one-size-fits-all — and neither is our care.
From chronic conditions to mental health, we meet people where they are with compassion and consistency. That’s the power of whole-person care.
#NHCW2025 #WholePersonCare #ValueCHCs
Thursday, August 7, 2025
(Population Focus)
Facebook / LinkedIn Copy:
Everyone deserves a place where they feel seen, respected, and cared for.
At our health center, we’re honored to care for the many people who make up our community — from farmworkers to veterans, youth to rural seniors – we serve everyone.
We believe in health care without judgment or limits. Because when care grows from the roots of the community itself, it reaches everyone — no matter their story.
Together, we’re building a tomorrow where every person has the opportunity to thrive.
#NHCW2025 #PopulationHealth #ValueCHCs
X Copy:
Everyone deserves care that sees them, respects them, and meets them where they are.
From farmworkers to veterans, youth to rural seniors — we serve everyone. We believe in health care without judgment or limits. Because community-rooted care reaches all. #NHCW2025 #ValueCHCs
Friday, August 8, 2025
(Partner Appreciation Day)
Facebook / LinkedIn Copy:
It takes a village — and we’re thankful for every part of ours.
Today we honor our incredible partners: local organizations, schools, food pantries, housing agencies, hospitals, funders, and advocates who work alongside us to make our mission possible.
Your support expands our reach, strengthens our roots, and helps us go further for our patients. Together, we are planting the seeds of change and shaping a healthier tomorrow.
#NHCW2025 #PartnerAppreciation #ValueCHCs
X Copy:
It takes a village — and we’re thankful for every part of ours.
Today we honor our incredible partners who work alongside us to make our mission possible. Your support expands our reach, strengthens our roots, and helps us go further for our patients.
#NHCW2025 #ValueCHCs
Saturday, August 9, 2025
(Gratitude & Future Vision)
Facebook / LinkedIn Copy:
As we wrap up National Health Center Week, we’re filled with deep gratitude — and even deeper hope.
Gratitude for every patient who has shared their story.
Gratitude for every staff member who shows up with care and compassion.
Gratitude for every partner who believes in community health.
But most of all, we’re inspired by what’s ahead. With strong roots in our community, we’re growing toward a future where health care reaches more people, breaks down barriers, and truly meets the needs of all.
Thank you for being part of this journey — from community roots to a healthier tomorrow. #NHCW2025 #ValueCHCs
X Copy:
As #NHCW2025 ends, we’re grateful for every patient, staff member, and partner who makes our mission possible.
With strong community roots, we’re growing toward a future where care is accessible to everyone and shaped by the needs of those we serve. Thank you for being part of this journey — from community roots to a healthier tomorrow. #ValueCHCs
SOCIAL MEDIA GRAPHICS & COPY (State Impact)
(Health Center Video)
Facebook / LinkedIn Copy:
“It’s more than just a job — it’s a purpose.”
At health centers across the Dakotas, care goes beyond the exam room. From dental to behavioral health, primary care to advocacy, we’re here for every person, every step of the way — regardless of income, insurance, or housing status.
We believe everyone deserves access to health care. That’s our mission. That’s our community. That’s [insert health center name].
#NHCW2025 #ValueCHCs
X Copy:
“It’s more than a job — it’s a purpose.”
In 50+ communities across the Dakotas, health centers are making health care accessible to everyone — no matter their income, insurance, or background.
From primary care to advocacy, this is what community care looks like.
#NHCW2025 #ValueCHCs
(5 Health Center Facts)
Facebook / LinkedIn Copy:
Community Health Centers are at the heart of our region — and in 2024, their impact was powerful.
Across North Dakota, South Dakota, Wyoming, and Moorhead, MN, 15 health centers served over 184,000 patients at 76 delivery sites in 57 communities. They provided more than 25,000 mental health visits, employed over 1,500 full-time staff, and generated a total economic impact of over $341 million in ND & SD alone.
That’s what access, compassion, and community investment look like. #NHCW2025 #ValueCHCs
X Copy:
Community Health Centers showed up big in 2024:
💙 184K+ patients served
🧠 25K+ mental health visits
🏥 76 sites in 57 communities
👩⚕️ 1,500+ staff
💸 $341M+ economic impact (ND & SD)
This is what #CommunityHealth looks like.
#NHCW2025 #ValueCHCs
(Economic Impact – North Dakota)
Facebook / LinkedIn Copy:
North Dakota’s health centers generated a massive $105 million in economic impact in 2024. That’s not just care—it’s community investment. From rural towns to urban hubs, access to affordable care helps keep local economies strong and North Dakotans thriving. #NHCW2025 #ValueCHCs
X Copy:
$105 million. That’s the 2024 economic impact of ND’s health centers.
When we invest in care, we invest in community.
#NHCW2025 #ValueCHCs
(Economic Impact – North Dakota)
Facebook / LinkedIn Copy:
Health centers don’t just care for communities—they fuel them. In 2024, they directly created 647 full-time jobs and supported hundreds more across other local businesses. That’s economic opportunity rooted in health and service.
When you support health centers, you’re supporting local jobs, economic growth, and stronger communities. #NHCW2025 #ValueCHCs
X Copy:
Health centers = jobs.
647 full-time roles created by ND centers in 2024—plus ripple effects in local economies. This is care that fuels community.
#NHCW2025 #ValueCHCs
(Economic Impact – North Dakota)
Facebook / LinkedIn Copy:
From cities to rural towns, health centers are woven into the fabric of North Dakota. In 2024 alone, they served 36,041 individuals across 27 delivery sites in 20 communities.
Wherever you live—from Fargo to Ray—health centers are here, meeting you where you are. #NHCW2025 #ValueCHCs
X Copy:
36,041 people.
27 delivery sites.
20 communities.
Health centers meet people where they are—and make care happen.
#NHCW2025 #ValueCHCs
(Economic Impact – South Dakota)
Facebook / LinkedIn Copy:
South Dakota’s health centers generated a massive $236 million in economic impact in 2024. That’s not just care—it’s community investment. From rural towns to urban hubs, access to affordable care helps keep local economies strong and South Dakotans thriving. #NHCW2025 #ValueCHCs
X Copy:
$236 million. That’s the 2024 economic impact of SD’s health centers.
When we invest in care, we invest in community.
#NHCW2025 #ValueCHCs
(Economic Impact – South Dakota)
Facebook / LinkedIn Copy:
Health centers don’t just care for communities—they fuel them. In 2024, they directly created 1,509 full-time jobs and supported hundreds more across other local businesses. That’s economic opportunity rooted in health and service.
When you support health centers, you’re supporting local jobs, economic growth, and stronger communities. #NHCW2025 #ValueCHCs
X Copy:
Health centers = jobs.
1,509 full-time roles created by SD centers in 2024—plus ripple effects in local economies. This is care that fuels community.
#NHCW2025 #ValueCHCs
(Economic Impact – South Dakota)
Facebook / LinkedIn Copy:
From cities to rural towns, health centers are woven into the fabric of South Dakota. In 2024 alone, they served 126,663 individuals across 42 delivery sites in 30 communities.
Wherever you live—from Sioux Falls to Eagle Butte—health centers are here, meeting you where you are. #NHCW2025 #ValueCHCs
X Copy:
126,663 people.
42 delivery sites.
30 communities.
Health centers meet people where they are—and make care happen.
#NHCW2025 #ValueCHCs
PRESS RELEASE TEMPLATE
[HEALTH CENTER NAME] Celebrates National Health Center Week 2025 Across North and South Dakota Communities
[CITY, STATE] — [Name of Health Center] is proud to join health centers across North Dakota and South Dakota in celebrating National Health Center Week (NHCW) from August 3–9, 2025. This annual event shines a spotlight on the important role Community Health Centers (CHCs) play in keeping our local communities healthy, strong, and connected.
This year’s theme — “From Community Roots to a Healthier Tomorrow” — honors decades of advancing health and improving access to care. Throughout the week, health centers across the Dakotas will be highlighting their organizations, their staff, patients, and the immense impacts they create for our local communities.
CHCs in the Dakotas are deeply rooted in the communities they serve. With a mission to provide high-quality, affordable care to all—regardless of income, insurance, or background—our health centers help people stay healthy and thrive close to home. In both rural and urban areas, CHCs offer primary care, behavioral health, dental, pharmacy, and other supportive services that address the full picture of a patient’s health.
“[INSERT QUOTE FROM HEALTH CENTER LEADER, e.g., ‘At [Health Center Name], we believe everyone deserves access to care that treats the whole person. National Health Center Week is a time to celebrate our patients, our staff, and the role we play in making our community stronger.’]”
Across the country, more than 1,500 CHCs serve:
- 1 in 5 people without insurance
- 1 in 3 people living in poverty
- 1 in 5 rural residents
- More than 9 million children
- Nearly half a million veterans
In North Dakota and South Dakota, CHCs care for more than 162,000 patients each year across 60+ clinic locations. By focusing on prevention, accessibility, and whole-person care, CHCs help reduce long-term health costs while improving outcomes for patients and families.
Like many health care organizations, CHCs are facing growing financial pressures as federal funding deadlines and new policy changes loom. These challenges could impact services and staffing, making this year’s National Health Center Week an important time to recognize and advocate for the life-saving care CHCs deliver every day.
To learn more about [Name of Health Center] and upcoming events during National Health Center Week, visit [insert local website or Facebook page]. For more information about health centers in the Dakotas, visit communityhealthcare.net.
MEDIA MANAGEMENT TIPS
How to Send the Press Release:
- Save as a PDF and paste the content into the body of the email as well (reporters often prefer the text in the email).
- For the subject line, include “FOR IMMEDIATE RELEASE:” and then the title of the release.
- For the timing, send the release 5-7 days before any planned event or campaign kickoff.
- Send a reminder or follow-up the morning of your event or media opportunity.
- Attach a photo if available of your logo, your facility, or other media you have available to share for the media to use.
Who to Send the Press Release To:
- Built a list of local and regional newspaper editors and reporters, TV and radio station assignment editors and health reporters, online news outlets, community newsletters, or local bloggers. Include local public affairs staff and CHAD’s communications team for additional amplification or help with responding to media inquiries.
How to Respond to Media Inquiries:
- Designate a point person or media contact listed on your press release.
- When contacted, respond promptly (within 1-2 hours if possible).
- Ask what their deadline is and what information they need.
- Offer to schedule a brief phone or Zoom interview with a subject matter expert, or an in-person interview.
- Provide a media kit if you have one (include your press release, logo, photos, talking points, other information about your health center)
How to Develop Key Messages for Interviews:
- Prepare 3-5 clear and concise talking points, such as who you serve and the role of health centers in your community. What services you have available and how people can access them. The significance of National Health Center Week, or any urgent advocacy or funding needs.
- Use local stats, such as how many patients you served, uninsured rates, economic impacts.
- Focus on community impact and real stories of your patients or staff (with permission).
How to Select Staff for Interviews:
- Choose individuals who are comfortable speaking to the media and on your message. In leadership roles or have a compelling perspective, such as front-line staff, or patients, with consent.
- Offer media training or prep in advance – practice mock interviews or quick Q&A sessions. Remind them to speak slowly, keep answers short, and avoid jargon.
How to Notify Internal Staff about Media Activity:
- A great practice is to inform staff about news that could be coming about your organization ahead of time, as a courtesy and helps retain trust and awareness.
- Let your team know via an email or internal newsletter to share the date/time of interviews or media visits. Share in staff meetings and announce who will be quoted or interviewed.
- Post a copy of the release on your intranet or facility bulletin boards.
- Provide basic media talking points in case staff are approached informally by press.
How to Track Earned Media Coverage and Impressions:
- Set up Google Alerts for your health center name, event names, and staff names being interviewed.
- Monitor your local media outlets and their published content.
- Save all coverage, including taking screenshots or saving URLs.
- Track key metrics such as the outlet name and links, story headlines and air/published dates, what type of media it was (TV, radio, print, online), and estimated audience/impressions.
INTERNAL STAFF COMMUNICATION TEMPLATE (From leadership to all staff or from manager to direct reports)
Subject Line: With Deep Gratitude — Celebrating You This Week and Every Week
Dear Team,
I want to take a moment not just to recognize the mission of community health centers — but to recognize you.
This week shines a spotlight on the impact of health centers across the country. It reminds us of the power of what we do — we see it every single day, in every clinic, every department, every patient story.
It’s your time, your talent, and your heart that make this place special. Whether you’re greeting a patient at the front desk, delivering care in an exam room, managing systems behind the scenes, or supporting a colleague during a long day — you are making a difference.
And I want you to know: We see you. We value you. And we care deeply about who you are — not just what you do. Your job title doesn’t tell the whole story. The real story is told in the small moments of kindness, the steady commitment to quality care, and the way you show up for our patients and for each other, even on the hardest days.
On behalf of our entire leadership team: thank you for bringing your full self to this work — not just during National Health Center Week, but all year long. You are the heart of this health center, and everything we’ve accomplished as an organization is because of people like you.
Let’s keep supporting one another, lifting each other up, and doing the work that matters — together.
With deepest appreciation,
[CEO Name or Director/Manager Name]
