Clear, consistent communication is key to ensuring compliance and building patient trust within health centers. This session explored practical strategies for introducing topics such as the sliding fee program, discussing patient payment expectations, and supporting staff in navigating these sensitive conversations. Participants learned how to develop a communication plan for health center staff, strengthen staff confidence in implementing policies, and gained tools for navigating difficult conversations with patients while maintaining empathy and professionalism.
Presented By:
Jennifer Genua-McDaniel, Genua Consulting
Jennifer Genua-McDaniel is the founder and CEO of Genua Consulting, LLC. In 2005, Jennifer immigrated from Canada to the United States to work in a community health center. With 20 years of experience, including 8 years as a CEO, she brings extensive expertise in operations and governance. Jennifer collaborates closely with the Bureau of Primary Health Care (BPHC), participating as a reviewer for operational site visits and providing training and technical support to community health centers and primary care associations. Her unique perspective, gained from serving as a former health center board member, enables her to guide boards toward becoming generative and effective.
Webinar | October 20, 2025
Recording
Resources from the Session:
Click here to access the following resources:
- Presentation
- Completed Communications Sample Plan – Adjustment to Sliding Fee Discount Program
- Fillable PDF – Sample Communications Plan Template
- Completed Communications Sample Plan – Wait Times
- Sample Communication Plan Template – Word and PDF
