Mastering the Media: Strategies for Success in Earned Coverage
Vanessa Gomez presented this engaging two-part breakout session designed to empower you with the tools and confidence to navigate the media landscape effectively. Attendees learned how to craft compelling earned media stories, build strong relationships with local journalists, and master best practices for media inquiries, press releases, and internal policies. Discover essential interview techniques—whether recorded or live—and gain insights into crisis communication strategies.
Presenter: Vanessa Gomez
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