The Healthy AF (And Fearless) campaign is here to keep it real about your sexual health. No shame, no judgment, no awkward clinic vibes—just straight-up facts, resources, and support. Whether your patients are hitting up your clinic or testing at home, they’re in control. Stay confident. Stay informed. Stay Healthy AF. This campaign was created in partnership between CHAD and SDDOH.
This toolkit is designed to help health centers raise awareness, promote education, and encourage HIV awareness year-round, in alignment with the Healthy AF campaign.
- Visit and share the campaign website
https://communityhealthcare.net/healthy-af/
- Find Healthy AF on Facebook
Share our posted material or tag us on your own posts of the provided materials.
https://www.facebook.com/healthyaf
- You can direct patients to order a free HIV self-test
https://communityhealthcare.net/healthy-af/#free-self-test
- Provider resources
https://communityhealthcare.net/healthy-af/#for-providers
VIDEO CONTENT FOR SOCIAL MEDIA
Post to Meta (Facebook, Instagram) Snapchat, TikTok, YouTube, and more.
How to use: Add these videos to your social media planner or content calendar to share throughout the year. Copy and paste, then customize the provided captions as needed. These videos can also be used as paid ads.
Caption/Description Copy:
Keep your health in check and your nights worry-free.
HIV testing is quick, confidential, and part of routine care. Whether it’s been a while or you just want peace of mind, we’re here for you—no judgment, just support.
Stop in, get tested, and take control of your health today. Call xxx-xxx-xxxx to get tested.
Caption/Description Copy:
Keep your health in check and your nights worry-free.
HIV testing is quick, confidential, and part of routine care. Whether it’s been a while or you just want peace of mind, we’re here for you—no judgment, just support.
Stop in, get tested, and take control of your health today. Call xxx-xxx-xxxx to get tested.
Caption/Description Copy:
Get tested for HIV before you get it on. Know your status, keep it sexy, and stay healthy AF. Testing is available at [health center]. Call xxx-xxx-xxxx to schedule.
IMAGE CONTENT FOR SOCIAL MEDIA
How to use: Add these videos to your social media planner or content calendar to share throughout the year. Copy and paste, then customize the provided captions!
Caption/Description Copy:
PrEP is available via injection or pill. Ask us about PrEP and play it safe while you play your way. PrEP is for anyone who is sexually active, including people with multiple partners, men who have sex with men, or anyone at risk of HIV. It’s safe, effective, and generally has no serious side effects. Stay in control. Protect yourself, your partners, and your freedom to live confidently. Call xxx-xxx-xxxx to schedule an appointment about PrEP today.
Shortened Caption/Description Caption Copy:
PrEP comes as a daily pill, on-demand pill, or injectable. It’s safe, effective, and for anyone who is sexually active and at risk for HIV—including those with multiple partners or MSM.
Call xxx-xxx-xxxx to ask about PrEP today.
Caption/Description Copy:
Take control of your sexual health and freedom. Know your HIV status and stay Healthy AF (and fearless). Contact us at xxx-xxx-xxxx to get tested.
Caption/Description Copy:
[Free or low-cost] HIV and STI testing are available at our clinic. If your test does come back positive, treatments work. Today, people with HIV can live long, healthy lives. It’s all about knowing the risks, knowing your status, and staying in control of your sexual health while having fun.
Caption/Description Copy:
PrEP (pre-exposure prophylaxis)—a pill or injection—can lower your chance of getting HIV from sex or injection drug use. It is safe, discreet, and an option for many sexually active people. PrEP does not protect against other STIs. Condoms still matter. Contact [Health Center] to learn more today.
Caption/Description Copy:
HIV testing is quick, confidential, and easier than you think. Whether you’re due for a check-in or just want peace of mind, we’ve got you covered with facts, resources, and support every step of the way.
Your health. Your terms.
Caption/Description Copy:
We have more tools than ever to prevent HIV. PrEP is a preventive medication that, when used as prescribed, greatly reduces HIV risk—though it doesn’t protect against other STIs. Condoms remain one of the most reliable ways to prevent both HIV and other STIs. Ask your provider about HIV testing, PrEP, and other prevention options. Call us to learn more or visit https://communityhealthcare.net/healthy-af
Shortened Caption/Description Copy:
We have more tools than ever to prevent HIV. PrEP is a preventive medication that, when used correctly, greatly reduces HIV risk—though it doesn’t protect against other STIs. Condoms remain one of the most reliable ways to prevent both HIV and other STIs.
Caption/Description Copy:
HIV (human immunodeficiency virus) is a virus that makes it harder for your body to stay healthy and fight off infections. HIV can be passed from one person to another through:
- Body fluids (vaginal, anal, or oral sex) during sexual contact;
- Sharing needles or other injection equipment; or
- From parent to child during pregnancy, childbirth, or breastfeeding.
Don’t know your status? Learn more about HIV, how to get tested, and how to stay Healthy AF. https://communityhealthcare.net/healthy-af
Shortened Caption/Description Copy:
HIV is a virus that weakens the immune system. It can spread through sex, sharing needles, or from parent to child during pregnancy, birth, or breastfeeding. Know your status. Get tested. Stay Healthy AF.
https://communityhealthcare.net/healthy-af
Caption Copy:
If you’re newly pregnant, starting prenatal care early makes a real difference. Routine HIV testing is part of prenatal care at our local health centers—helping you and your baby get the healthiest possible start.
Early care means early support, answers to your questions, and peace of mind. Learn more at https://communityhealthcare.net/healthy-af
Shortened Caption/Description Copy:
If you’re newly pregnant, starting prenatal care early makes a real difference. Routine HIV testing is part of prenatal care at our local health centers give you and your baby the best possible start. Learn more at https://communityhealthcare.net/healthy-af
Caption/Description Copy:
The first trimester matters. Getting early prenatal care helps set you and your baby up for a healthy start.
HIV testing is a routine part of prenatal care at [health center]. It’s simple, routine, and one more way to protect your growing family. Early support means more confidence, more care, and healthier outcomes.
Shortened Caption/Description Copy:
The first trimester matters. Getting early prenatal care helps set you and your baby up for a healthy start.
HIV testing is a routine part of prenatal care at [health center]. It’s simple, routine, and one more way to protect your growing family.
Caption Copy:
HIV testing during early pregnancy is routine—and important. Knowing your status protects your health and your baby’s.
If HIV is detected early, treatment and care can help keep you and your baby healthy. People living with HIV can have healthy pregnancies and healthy babies. Early care is powerful. Stay Healthy AF. Learn more at https://communityhealthcare.net/healthy-af
Shortened Caption/Description Copy:
HIV testing during early pregnancy is routine—and important. If HIV is detected early, care can keep you and your baby healthy. With the right support, people living with HIV can have healthy pregnancies and healthy babies. Learn more at https://communityhealthcare.net/healthy-af
PRINTED MATERIALS
Healthy AF / HIV Testing Brochure
If you’d like to have printed brochures at your facility, please contact the HIV Program Manager at SDDOH or Jill Kesler at CHAD.
After Testing Information Card
This card is included in the requested free self-test kit packages.
