This toolkit provides a variety of resources to help you raise awareness and support your patients’ mental well-being. Inside, you’ll find ready-to-share social media posts, engaging graphics, a sample press release, and practical reminder, recall, and outreach messaging—all crafted to encourage patients to prioritize their behavioral health. By using these materials, you can help reduce the stigma surrounding mental health, inform patients about available resources, and motivate them to schedule appointments for the care and support they deserve.
SOCIAL MEDIA
Health center–customized graphics are available for download in the folder.
Facebook / LinkedIn Copy:
May is Mental Health Awareness Month. Mental health challenges can happen to anyone, anywhere. Health centers like ours provide services in-person and via telehealth for a variety of mental health concerns, including anxiety, depression, ADHD, and addiction. Visit [Insert website] or call xxx-xxx-xxxx to learn more today. #ValueCHCs
X Copy:
May is #MentalHealthAwarenessMonth. We provide services for a variety of mental health concerns, ex. anxiety, depression, and ADHD. With #telehealth options, convenient care is just a click away. [Insert website]. #ValueCHCs
Facebook / LinkedIn Copy:
1 in 5 Americans suffer from some form of mental illness. This affects not just one person but also has a ripple effect that reaches across families and communities. We have in-person and telehealth appointments to address any mental or behavioral health issues you or your family may be facing. You are not alone. Call xxx-xxx-xxxx to schedule an appointment today. #ValueCHCs
X Copy:
1 in 5 Americans suffers from some form of mental illness. We have in-person and telehealth appointments to address any mental or behavioral health issues you or your family may be facing. You are not alone. #ValueCHCs
Facebook / LinkedIn Copy:
Stress can affect every part of “normal” everyday life. Call your local community health center if stress gets in the way of your daily activities for several days in a row. We have telehealth appointments to address any mental health or substance use issues you may be experiencing. Call xxx-xxx-xxxx to schedule an appointment today. #ValueCHCs
X Copy:
Stress can affect every part of “normal” everyday life. Call your local #CommunityHealthCenter/#HealthCenter if stress gets in the way of daily activities for several days in a row. We have #telehealth appts available. Call xxx-xxx-xxxx to schedule. #ValueCHCs
Facebook / LinkedIn Copy:
Taking care of yourself – body, mind, and spirit – is so important. If you are feeling stressed or suffering from anxiety, please reach out for help. We have telehealth appointments to address any mental or behavioral health issues you may be experiencing. Call xxx-xxx-xxxx to schedule an appointment today. #ValueCHCs
X Copy:
Taking care of yourself is so important. If you are feeling stressed or suffering from anxiety, please reach out for help. We are here for you! We have #telehealth appts to address any mental or behavioral health issues you may be experiencing. Call xxx-xxx-xxxx. #ValueCHCs
SAMPLE REMINDER, RECALL, AND OUTREACH MESSAGING
- Hi [Patient Name], this is [Health Center]. Just a friendly reminder that you have an appointment with [Provider Name] on [Date] at [Time]. If you have any questions or need to reschedule, call us at xxx-xxx-xxxx or reply to this message. We look forward to seeing you! Reply: Confirm / Reschedule / Cancel
- Hi [Patient Name], we noticed you missed your last behavioral health appointment at [Health Center]. We care about your well-being and are here to support you. Let’s find a time that works for you—call us at xxx-xxx-xxxx or reply to this message to reschedule. Reply: Reschedule / Stop to opt-out
- Hi [Patient Name], taking care of your mental health is just as important as your physical health. If you’re feeling overwhelmed, stressed, or just need someone to talk to, we’re here for you! Schedule an in-person or telehealth appointment today—call xxx-xxx-xxxx or visit [Link]. Reply: Schedule / More Info
- Hi [Patient Name], this is your reminder for your upcoming telehealth visit with [Provider Name] on [Date] at [Time]. Please check your email or text for your secure video link before your appointment. If you have any questions, reply here or call xxx-xxx-xxxx. Reply: Confirm / Reschedule / Cancel
- Hi [Patient Name], we hope your visit with [Provider Name] went well. Remember, small steps lead to big changes. If you need any additional support or follow-up care, don’t hesitate to reach out. We’re here for you! Call xxx-xxx-xxxx or visit [Link] to schedule your next session. Reply: Schedule / More Info
SAMPLE PRESS RELEASE
[Health Center Name] Encourages Community to Prioritize Mental Health During Behavioral Health Awareness Month
Breaking the Stigma, Promoting Healing, and Expanding Access to Care
This May, in recognition of Behavioral Health and Mental Health Awareness Month, [Health Center] is reminding the community that mental health is just as important as physical health—and that seeking help is a sign of strength.
According to the National Alliance on Mental Illness (NAMI), 1 in 5 U.S. adults experience mental illness each year, yet nearly half of those individuals do not receive treatment. The good news? Support is available, recovery is possible, and you don’t have to walk this journey alone.
[Quote from CEO or Director]
Behavioral health includes mental health conditions such as depression, anxiety, trauma, stress, substance use disorders, and more. Symptoms can range from persistent sadness, trouble sleeping, feeling overwhelmed, to withdrawing from family and friends. Early intervention can make a significant difference, improving overall health outcomes and quality of life.
[Health Center] offers comprehensive, patient-centered behavioral health services, including:
- Individual therapy
- Psychiatric evaluation and medication management
- Substance use counseling
- Crisis intervention
- Convenient telehealth appointments
Patients can access services confidentially, whether they prefer in-person or virtual visits.
[Quote from Behavioral Health Provider]
If you or someone you know is struggling with behavioral health concerns, [Health Center] is here to help. Call xxx-xxx-xxxx or visit [Link] to schedule an appointment or learn more.
