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2025 Health Center 101 Toolkit

This toolkit provides ready-to-use materials to help share the value and impact of health centers. Inside, you’ll find social media posts, graphics, videos, poster templates, press release templates, flyers, and more. Additional resources include health center video B-roll and photos to support your communications efforts.

Included Campaigns: 

What is a Health Center?

SOCIAL MEDIA

Facebook / LinkedIn Copy:

Everyone deserves great care — and it’s right here in the Dakotas. 

From primary care and behavioral health to dental and pharmacy, health centers provide comprehensive services for everyone, regardless of insurance or ability to pay. 

We’re here for you, every step of the way. 

#CommunityHealth #ValueCHCs 

X Copy:

Everyone deserves quality care — right here in the Dakotas! From primary care and behavioral health to dental and pharmacy, community health centers serve everyone, no matter your insurance or ability to pay. We’re here for you, every step of the way. 

#CommunityHealth #ValueCHCs 

Facebook / LinkedIn / X Copy:

At health centers, every role matters — from providers and nurses to dental staff and front desk teams. Together, we keep care local, personal, and accessible in our rural communities. #ValueCHCs

Facebook / LinkedIn / X Copy:

Your local health center is here for you. From checkups to chronic disease management, we make care accessible, affordable, and centered around YOU. #ValueCHCs

Facebook / LinkedIn / X Copy:

Health centers are rooted in their communities. Our providers live and work here, which means we understand the unique needs of our patients. Together, we’re building healthier, more resilient neighborhoods. #ValueCHCs 

WEBSITE & NEWSLETTER DESCRIPTION

 

Health centers are community-based clinics that provide affordable, high-quality primary and preventive care to all individuals — regardless of insurance status or ability to pay. Rooted in the communities they serve, health centers offer comprehensive primary care services, including preventive screenings, behavioral health, dental care, and more. In both rural and urban communities, their mission is to increase access to affordable, high-quality care for all. 

Why Visit a Health Center?

SOCIAL MEDIA

Facebook / LinkedIn Copy:

Your health, all in one place. At a community health center, we provide comprehensive care — from primary care and behavioral health to medical and dental services — all under one roof. 

Build a relationship with a provider who knows you, stay on top of your health, and get connected to the services you need. Everyone deserves great care, and it’s right here in your community. #ValueCHCs 

X Copy:

Your health, all in one place! Community health centers offer comprehensive care — from primary care and behavioral health to medical and dental services. 

Build a relationship with a provider who knows you. Everyone deserves great care, right in your community. #ValueCHCs 

Facebook / LinkedIn Copy:

A health center is your one-stop shop for care — from primary care and behavioral health to medical and dental services. 

Everyone deserves access to quality, personalized care, no matter your ability to pay. Take the next step in your health journey right here in your community. #ValueCHCs 

X Copy:

A health center is your one-stop shop for care — from primary care and behavioral health to dental services and affordable medications. Everyone deserves quality, personalized care, no matter your ability to pay. Take the next step in your health journey today. #ValueCHCs 

Facebook / LinkedIn Copy:

Health centers don’t just treat symptoms — we care for the whole person. Physical, mental, and social well-being all matter here. From checkups to counseling, from dental visits to prescriptions, we’re here to keep you and your family healthy in every way. 

#WholePersonCare #ValueCHCs 

X Copy:

Health centers don’t just treat symptoms — we care for the whole person. From checkups and counseling to dental care and prescriptions, we’re here to keep your family healthy in every way.  

#WholePersonCare #ValueCHCs 

Facebook / LinkedIn / X Copy:

Choosing a health center means choosing affordable, high-quality care close to home. We’re here to keep you and your family healthy — today and for years to come. #ValueCHCs 

Facebook / LinkedIn / X Copy:

No insurance? No problem. Health centers offer a sliding fee scale so cost never stands in the way of care. With flexible payment options and a commitment to serving everyone, we’re here to make sure you get the care you need, when you need it. #CareForAll #ValueCHCs 

Facebook / LinkedIn Copy:

Did you know your community health center participates in the 340B program? This allows us to provide medications and services at lower costs for eligible patients. 

Get the care you need — from prescriptions to primary care — all while keeping it affordable. We’re here for you. #ValueCHCs 

X Copy:

Did you know most community health centers participate in the 340B program? This helps us provide medications and services at lower costs. Get the care you need — from prescriptions to primary care — while keeping it affordable. #ValueCHCs 

TALKING POINTS FOR HEALTH CENTER STAFF

 

  • “Health centers provide care for everyone, no matter their income or insurance.” 
  • “We offer a wide range of services under one roof, so patients can get comprehensive care in one place.” 
  • “Our providers are part of the community — we understand the unique needs of the people we serve.” 
  • “We make health care affordable through a sliding fee scale and other support programs.” 
  • “We care for the whole person — physical, mental, and social health.” 

ADDITIONAL RESOURCES

 

Patient-Facing Flyer (Canva template)

Why Work for a Health Center?

SOCIAL MEDIA

Facebook / LinkedIn Copy:

Looking for a career with purpose? At a health center, every role makes an impact. Whether you’re a doctor, nurse, dentist, counselor, support staff, or community health worker, your work directly strengthens the health and well-being of your neighbors. Join a health center team and make a difference every day. 

View our open positions: [link to careers webpage] 

#HealthCenterCareers #ValueCHCs 

X Copy:

Looking for a career with purpose? At a health center, every role — provider, nurse, support staff, or community health worker — directly strengthens the health of your neighbors. Join us and make a difference every day! [link to careers webpage] 

#HealthCenterCareers #ValueCHCs 

Facebook / LinkedIn Copy:

At a health center, your work matters. Be part of a team that delivers care, hope, and impact to your community. 

From loan repayment opportunities to the fulfillment of serving those who need it most, health center careers are meaningful, rewarding, and rooted in community. Working at a health center is more than a job — it’s a purpose. 

View our open positions: [link to careers webpage] 

#HealthCenterCareers #ValueCHCs 

X Copy:

At a health center, your work matters. Join a team delivering care, hope, and impact to your community. With loan repayment opportunities and meaningful work, it’s more than a job — it’s a purpose. [link to careers webpage] 

#HealthCenterCareers #ValueCHCs 

Dental Careers

Download Video

Facebook / LinkedIn Copy:

A healthy smile can change everything — from self-confidence to overall well-being. At community health centers, dental teams don’t just treat teeth, they impact lives. 

Here, oral health is connected to whole-person care. From spotting high blood pressure to providing life-saving referrals, dental professionals make a difference every day. 

It’s more than a job. It’s a purpose. 

View our open positions: [link to careers webpage]
#DentalCareers #HealthCenterCareers #ValueCHCs 

X Copy:

A healthy smile can change everything — from confidence to overall well-being. At community health centers, dental teams care for the whole person, make life-saving referrals, and impact lives every day. 

It’s more than a job. It’s a purpose.
[link to careers webpage]
#DentalCareers #ValueCHCs 

Dental Hygienist Careers

Download Video

Facebook / LinkedIn Copy:

“My son says, ‘My mom helps people in need.’ That’s what being a dental hygienist at a community health center is all about.” 

Health centers provide care to those who are often underserved — and hygienists play a vital role in whole-person health. From treating oral disease to connecting patients with other care, you make a difference every day. 

It’s more than a job. It’s a purpose. 

View our open positions: [link to careers webpage]
#DentalHygienist #HealthCenterCareers #ValueCHCs 

X Copy:

“My son says, ‘My mom helps people in need.’ 

That’s a dental hygienist at a community health center! Hygienists care for the whole person, treat oral disease, connect patients to other care, and make a difference every day. 

[link to careers webpage] 

#DentalHygienist #ValueCHCs 

Dentist Careers

Download Video

Facebook / LinkedIn Copy:

Dentistry is about more than smiles — it’s whole-body health. At community health centers, dentists care for the most vulnerable, helping patients overcome barriers and access the care they deserve. 

Choosing a health center means meaningful work, serving underserved communities, and even opportunities like loan repayment. 

It’s more than a job. It’s a purpose. 

View our open positions: [link to careers webpage]
#DentistCareers #HealthCenterCareers #ValueCHCs 

X Copy:

Dentistry is more than smiles — it’s whole-body health. At community health centers, dentists care for underserved patients, remove barriers, and make a real impact. Learn about our loan repayment opportunities! 

[link to careers webpage] 

#DentistCareers #ValueCHCs 

Behavioral Health Careers

Download Video

Facebook / LinkedIn Copy:

Mental health is health. At community health centers, behavioral health providers care for the whole person — supporting both body and mind. 

Every person deserves access to care, and here, you’ll be part of something bigger: breaking barriers, serving communities, and changing lives. Plus, health center careers may offer opportunities like loan repayment. 

It’s more than a job. It’s a purpose. 

View our open positions: [link to careers webpage]
#BehavioralHealthCareers #HealthCenterCareers #ValueCHCs 

X Copy:

Mental health is health. At community health centers, behavioral health providers care for the whole person — body and mind. Serve your community, break barriers, and make an impact. Careers may include loan repayment. 

[link to careers webpage] 

#BehavioralHealthCareers #ValueCHCs 

Nursing Careers

Download Video

Facebook / LinkedIn Copy:

“Our patients aren’t just a number.” 

Nursing at a community health center means providing high-quality care to those who might not otherwise have access. Here, you’ll make a difference every day, serving underserved communities while building a meaningful career. 

With opportunities like loan repayment, your future starts where you’re needed most. It’s more than a job. It’s a purpose.  

View our open positions: [link to careers webpage] 

#NursingCareers #HealthCenterCareers #ValueCHCs 

X Copy:

“Our patients aren’t just a number.” Nursing at a community health center means delivering high-quality care to those who need it most. 

Make a difference, serve your community, and enjoy opportunities like loan repayment. 

[link to careers webpage] 

#NursingCareers #ValueCHCs 

TALKING POINTS FOR JOB FAIRS

 

  • “Health centers are mission-driven — you’ll make a real difference in people’s lives.” 
  • “We offer careers across many roles: providers, nurses, outreach workers, dental staff, administrative staff, and more.” 
  • “As part of our team, you’ll be supported in your professional growth.” 
  • “Health centers provide an opportunity to be part of a close-knit, community-focused organization.” 
  • “Working here means your work has both local and national impact.” 

ADDITIONAL RESOURCES

 

Recruitment Flyer (Canva template) 

Career Pathway Infographic (Canva template) 

What is the Impact of Health Centers?

SOCIAL MEDIA

Facebook / LinkedIn Copy:

Every year, health centers serve millions of patients nationwide, breaking barriers to care and improving health outcomes. Locally, our health center served [X] patients in [Year], providing everything from routine checkups to life-saving treatment. 

Together, we’re building healthier communities. 

#HealthCenterImpact #ValueCHCs 

X Copy:

Every year, health centers serve millions of patients nationwide, breaking barriers to care and improving health outcomes. Locally, our health center served [X] patients in [Year], providing everything from routine checkups to life-saving treatment. 

#HealthCenterImpact #ValueCHCs 

Facebook / LinkedIn Copy:

Health centers are more than health care providers — they’re economic engines. Across the country, health centers support thousands of jobs, save billions in health care costs, and strengthen communities from the ground up. 

Investing in health centers means investing in healthier futures. 

#HealthCenterImpact #ValueCHCs 

X Copy:

Health centers are more than care providers — they’re economic engines. They create jobs, save billions in health costs, and strengthen communities. Investing in health centers is investing in healthier futures. 

#HealthCenterImpact #ValueCHCs 

Facebook / LinkedIn / X Copy:

At [Health Center Name], impact goes beyond numbers. Every patient cared for, every family supported, and every barrier removed brings us closer to our mission: health care for all. #HealthCenterImpact #ValueCHCs 

Facebook / LinkedIn Copy:

Your voice matters! Join our health center board and help shape the care our community receives. As a patient board member, you can bring a unique perspective, identify community needs, and help guide decisions that improve access to quality health care — especially in rural areas. 

Be part of something meaningful. Make a difference for patients in your community. [link to application] 

#YourVoiceMatters #ValueCHCs 

X Copy:

Your voice matters! Join our health center board to help shape care in your community. Bring your perspective, identify needs, and guide decisions that improve access — especially in rural areas. 

Make a difference today: [link]
#YourVoiceMatters #ValueCHCs 

PRESS RELEASE TEMPLATE

 

[Health Center Name] Highlights Community Impact in 2025 

For Immediate Release
[Date] 

[City, State] – [Health Center], a community-based provider of affordable, high-quality health care, is proud to highlight its impact on the [City/Region] community. In 2025, the health center cared for [X] patients, providing services ranging from primary care and behavioral health to dental care and pharmacy support. 

Health centers like [Name] are dedicated to breaking down barriers to care, ensuring that everyone — regardless of insurance status, income, or background — has access to the services they need. 

“Our mission is to care for the whole community through meeting the individual needs of every patient and working to address challenges and barriers that might prevent our neighbors from seeking and receiving the health care they need,” said [CEO/Executive Director Name, Title]. “Every visit to our health center represents one more step toward healthier families and stronger communities.” 

Nationally, community health centers serve more than 30 million patients each year, saving the U.S. health system an estimated $24 billion annually through preventive and coordinated care. Locally, [Health Center] employs [X] staff and contributes to the region’s economic vitality while improving health outcomes. 

For more information about [Health Center] or to schedule an appointment, visit [website] or call [phone number]. 

ADDITIONAL RESOURCES

 

Economic Impact Reports