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2025 Fall Immunizations Toolkit

This communications toolkit equips health centers with ready-to-use resources to promote fall immunizations across their communities. The campaign supports efforts to encourage patients to schedule recommended seasonal vaccines. 

The toolkit includes customizable social media posts and graphics, patient outreach scripts for phone calls and text messages, a customizable press release, provider-facing FAQs, and a 30-second radio script. 

These tools are crafted to help you deliver consistent, credible messaging that highlights the importance of preventive care—empowering patients to make informed decisions that protect their health and the health of those around them.

SOCIAL MEDIA

(1st Week of September)

Facebook / LinkedIn Copy:

As the seasons change, so do the risks to your health. Fall brings an increase in respiratory and other contagious illnesses. That’s why fall is a critical time to talk to your health care provider about immunizations. 

Immunizations can help your body recognize and fight off illness before it becomes serious. Staying up to date on recommended vaccines lowers your risk of complications, hospital visits, and time away from work, school, or family. 

By getting vaccinated, you’re also protecting the people around you—especially infants, older adults, and those with underlying health conditions who may be more vulnerable. 

Call us at [Phone Number] or visit [Website] to schedule your fall immunizations. 

#YourHealthYourChoiceYourShield #ValueCHCs

X Copy:

Fall brings an increased risk of illness. Stay ahead by getting your fall immunizations. Protect your health—and the people around you. Call [Phone Number] or visit [Website] to schedule. #YourHealthYourChoiceYourShield 

Facebook / LinkedIn Copy:

Vaccines are not just about individual health—they’re a way to protect entire communities. 

Fall immunizations not only reduce the chances of getting sick, they also help protect those who can’t be vaccinated, including some newborns, cancer patients, and others with weakened immune systems. 

When you stay current on your immunizations, you’re doing more than protecting yourself—you’re creating a shield for those around you. 

Make an appointment at [Health Center Name] today. Your health protects more than just you. #YourHealthYourChoiceYourShield #ValueCHCs 

X Copy:

Immunizations protect more than just you. Getting vaccinated this fall helps shield newborns, elders & people with health conditions. Schedule today at [Phone Number] or [Website]. 

#YourHealthYourChoiceYourShield #ValueCHCs 

Facebook / LinkedIn Copy:

If you’re pregnant—or planning to be—fall immunizations are an important step in protecting both you and your baby. Certain vaccines received during pregnancy can help provide early protection to newborns in their first few months of life. 

These immunizations are safe, well-studied, and recommended by health experts to reduce risks during and after pregnancy. Talk with your provider to learn what’s recommended for your stage of pregnancy. 

Schedule your appointment today! #YourHealthYourChoiceYourShield #ValueCHCs

X Copy:

Pregnant or planning to be? Fall immunizations protect you and your baby. Schedule an appointment to learn which vaccines are right for you. 

#YourHealthYourChoiceYourShield #ValueCHCs 

Facebook / LinkedIn Copy:

Protecting children from illness starts with a simple step: making sure they’re up to date on their immunizations. 

Vaccines have been proven to reduce serious complications from seasonal illness and protect children’s developing immune systems. This protection helps keep kids in school, reduces their risk of severe symptoms, and keeps families healthy through the colder months. 

We offer fall immunizations for children and adults. Let’s help protect the people you love most. Call [Phone Number] or visit [Website] to schedule an appointment. 

#YourHealthYourChoiceYourShield #ValueCHCs 

X Copy:

Help protect your child this season. Fall immunizations reduce risk of illness and complications. Call [Phone Number] or visit [Website] to schedule. 

#YourHealthYourChoiceYourShield #ValueCHCs 

Before posting, please check with your clinical leaders to confirm if it’s appropriate to include the last sentence about business/group scheduling.

Facebook / LinkedIn Copy:

Healthy employees are the backbone of every business. Fall immunizations can help prevent illness-related absences and promote a healthier workplace. 

Seasonal immunizations are one of the most effective tools to reduce the spread of illness—especially in environments where people work closely together. 

Whether you’re an employer, employee, or caregiver, staying up to date helps keep your workday on track. 

Businesses interested in on-site clinics or group scheduling can call us at [Phone Number]. 

#YourHealthYourChoiceYourShield #ValueCHCs 

X Copy:

Fall immunizations = fewer sick days & healthier teams. Call [Phone Number] to schedule or ask about workplace options. 

#YourHealthYourChoiceYourShield #ValueCHCs 

Facebook / LinkedIn Copy:

As we age or manage chronic health conditions like heart disease, diabetes, or respiratory illness, our immune systems may become less effective at fighting off infections. That’s why fall immunizations are especially important for older adults and people with ongoing medical needs. 

Seasonal vaccines are a key part of preventive care. They can reduce the risk of serious illness, complications, and hospitalization—and help protect those around you, too. 

If you or a loved one are over 60, or managing a chronic health condition, talk to your provider about recommended fall immunizations. Our team is here to help you stay healthy and strong throughout the colder months. 

Schedule an appointment today by calling [Phone Number] or visiting [Website]. 

#YourHealthYourChoiceYourShield #ValueCHCs 

X Copy:

Older adults & people with chronic conditions face higher risk from seasonal illness. Fall immunizations offer protection & peace of mind. Call [Phone Number] to schedule. 

#YourHealthYourChoiceYourShield #ValueCHCs 

Facebook / LinkedIn Copy:

Vaccines have been studied, tested, and used for decades. Fall immunizations are recommended by public health authorities and proven to reduce the impact of seasonal illness. 

With millions safely immunized each year, these vaccines remain one of the most effective ways to protect your health—and the health of those around you. 

Our trusted providers are here to answer questions, explain what’s recommended, and make sure you feel confident in your decision. Schedule an appointment today! 

#YourHealthYourChoiceYourShield #ValueCHCs 

X Copy:

Vaccines are safe, trusted & effective. Fall immunizations protect your health and your community. Schedule an appointment today!

#YourHealthYourChoiceYourShield #ValueCHCs 

SAMPLE RADIO SCRIPT FOR FALL IMMUNIZATIONS

 

Voiceover (calm, confident tone): 

Fall is here—and so is the season for protection. 

Vaccines help prevent serious illness and reduce the chance of hospitalizations and missed work or school. They’re especially important for older adults, pregnant people, and anyone managing a chronic condition. 

Talk to your local health center today about the vaccines that are right for you. Schedule your fall immunization appointment today at [Health Center Name]. 

SAMPLE TEXT MESSAGING FOR FALL IMMUNIZATIONS

 

  • Fall is here—time to protect your health! Schedule your fall immunizations at [Health Center Name]. Call [Phone Number] or visit [Website]. 
  • Your health matters. Fall immunizations help protect you and your loved ones all season long. Call [Phone Number] today to schedule a visit at your local [Health Center Name] clinic. 
  • A quick appointment can help you stay healthier this fall and winter. Schedule your fall immunizations now! Call [Health Center Name] at [Phone Number]. 
  • Expecting a baby this fall? Vaccines help protect you and your child. 
    Call [Health Center Name] at [Phone Number] to schedule an appointment today. 

SAMPLE PRESS RELEASE FOR FALL IMMUNIZATIONS

 

[Health Center Name] Urges Community to Schedule Fall Immunizations 

[City, State] — As the fall season begins, [Health Center Name] encourages patients of all ages to schedule their seasonal immunizations to protect against serious respiratory illnesses and related complications. 

“Vaccines remain one of the most effective ways to protect yourself, your loved ones, and your community,” said [Name, Title]. “By staying up to date on recommended immunizations, especially during the fall season, you can reduce your risk of illness and help prevent the spread of disease to those who are more vulnerable.” 

Fall immunizations are especially important for: 

  • Older adults; 
  • People with chronic conditions (e.g., heart disease, diabetes, asthma); 
  • Pregnant individuals and infants; 
  • Children and school-aged youth; and 
  • Health care workers and caregivers. 

These vaccines reduce the chance of severe symptoms, hospitalizations, and missed work or school. Immunizations are especially important for older adults, pregnant patients, individuals with chronic health conditions, and caregivers of young children or immune-compromised individuals. 

“When you choose to get vaccinated, you’re not just protecting yourself—you’re helping shield your community,” said [Name, Title]. 

Appointments are available now at [Health Center Name]. For more information or to schedule your immunizations, visit [Website] or call [Phone Number]. 

PROVIDER FAQs FOR FALL IMMUNIZATIONS

What immunizations are included in the fall campaign? 

A: This campaign encourages patients to schedule seasonal immunizations based on their age, health status, and risk factors. These may include: 

  • Influenza (flu) vaccine 
  • COVID-19 vaccine or booster (as recommended by CDC) 
  • RSV vaccine (for adults 60+, pregnant individuals, and infants through maternal immunization) 
  • Tdap (especially for pregnant patients) 
  • Pneumococcal vaccine (for older adults and high-risk groups) 
  • Other routine adult and pediatric vaccinations that may be due 

 

Why is fall the right time to get vaccinated? 

A: Immunity takes time to build after vaccination—getting immunized in the fall ensures protection before peak virus circulation in late fall and winter. Early action helps prevent community spread, especially during school, holiday, and travel seasons. 

 

Who should be prioritized for outreach? 

A: While all patients are encouraged to schedule, special attention should be given to: 

  • Patients 60 years and older; 
  • Pregnant individuals and those planning pregnancy; 
  • Children under 5 and school-aged children; 
  • Patients with chronic conditions (heart disease, lung disease, diabetes, weakened immune systems); 
  • Unvaccinated or under-vaccinated individuals; and 
  • Caregivers and health workers. 

 

Are these vaccines safe to receive at the same time? 

A: Yes. According to the CDC, it is safe and effective to receive multiple vaccines (such as flu and COVID-19) during the same visit. Providers should review patient records and clinical recommendations before administering. 

 

What should I say to patients who are hesitant or unsure? 

A: Emphasize that: 

  • Vaccines are thoroughly tested and monitored for safety; 
  • Fall vaccines help prevent serious illness, hospitalization, and complications; 
  • Getting vaccinated protects the patient and those around them; and 
  • Patients can ask questions and make informed decisions. 

 

What if a patient is overdue for other vaccines? 

A: Use the fall immunization appointment as an opportunity to review vaccine records and offer any catch-up or routine doses, including Tdap, shingles, or pneumococcal vaccines for adults, and school-required shots for children.

PHONE CALL SCRIPT FOR FALL IMMUNIZATIONS

 

Live Call Version 

Hello, this is [Your Name] calling from [Health Center Name]. May I speak with [Patient Name]? 

(Wait for confirmation) 

Great! I’m calling today to remind you that it’s time to schedule your fall immunizations. 

Vaccines are a safe and effective way to reduce your risk of serious illness during these cooler months, especially if you’re around young children, older adults, or anyone with health conditions. 

We have appointments available and would be happy to get you scheduled. Would you like to book a time now? 

(If patient is interested, proceed with scheduling. If unsure or hesitant, continue with reassurance below.) 

I completely understand—if you have any questions, we’re here to help. You can talk with your provider about what’s recommended for you, and we’ll work with you to make a plan that fits your needs. 

We want to support you in making informed choices. Would it be okay if I sent you a reminder with more information? 

 

Voicemail Version 

Hi, this is [Your Name] from [Health Center Name], calling for [Patient Name]. 

I’m reaching out to let you know it’s time to schedule your fall immunizations. Vaccines are a safe and effective way to reduce your risk of serious illness during these cooler months, especially if you’re around young children, older adults, or anyone with health conditions. 

To schedule an appointment, give us a call at [Phone Number] or visit [Website]. 

Again, that’s [Health Center Name] at [Phone Number]. 

We hope to hear from you soon!