This toolkit is designed to help health centers promote regular check-ups for kids. It includes a variety of resources such as customizable social media graphics and videos, eye-catching posters, informative staff handouts, sample text messages, patient letter templates, and staff phone script. This toolkit makes it easy for your team to engage families, raise awareness, and encourage parents to schedule well-visits—ensuring children stay healthy through all stages of life.
SOCIAL MEDIA
Facebook / LinkedIn Copy:
Your child deserves a bright and healthy future! Regular well-visits help track growth, prevent illness, and keep them thriving. Our friendly team makes check-ups easy and stress-free—because your family’s health matters to us! Call us at xxx-xxx-xxxx to schedule an appointment today! #ValueCHCs #WellChildVisit
X Copy:
Your child deserves a bright & healthy future! Regular well-visits help track growth & prevent illness. Our friendly team makes check-ups easy & stress-free —because your family’s health matters! Schedule today: xxx-xxx-xxxx. #ValueCHCs #WellChildVisit
Facebook / LinkedIn Copy:
Your little hero is growing fast—make sure they have the strength to take on the world! Regular well-visits help keep them strong, healthy, and ready for every adventure. Our friendly team makes check-ups quick, easy, and stress-free—because even superheroes need a great support team!
Most insurance covers well-visits at little to no cost! Don’t wait—schedule your child’s superhero check-up today! #ValueCHCs #WellChildVisit
X Copy:
Keep your little hero strong, healthy & ready for every adventure with a well-visit. Our friendly team makes check-ups easy & stress-free—because even superheroes need a great support team! Most insurance covers it! Schedule today: xxx-xxx-xxxx #ValueCHCs #WellChildVisit
Facebook / LinkedIn Copy:
We know life is busy, but your child’s health is too important to put on hold! ⏳ Well-visits help ensure they’re growing strong and staying healthy. Plus, most insurance covers these visits at little to no cost! Don’t wait—schedule an appointment now! [link] #ValueCHCs #WellChildVisit
X Copy:
Life is busy, but your child’s health can’t wait! ⏳ Well-visits help them grow strong & stay healthy. Plus, most insurance covers them at little to no cost! Don’t wait—schedule today! [link] #ValueCHCs #WellChildVisit
Facebook / LinkedIn Copy:
A visit with your health center today can prevent big health worries later! Well-visits help catch issues early and keep your child strong. And guess what? Most insurance plans cover them at little to no cost! Don’t delay—schedule an appointment now! [link] #ValueCHCs #WellChildVisit
X Copy:
A check-up today can prevent big health worries later! Well-visits catch issues early & keep your child strong. Plus, most insurance covers them at little to no cost! Schedule today: [link] #ValueCHCs #WellChildVisit
Facebook / LinkedIn Copy:
From first steps to first days of school, your child is growing fast! Keep them on the right track with a well-visit. Our caring team makes it easy, comfortable, and fun! Bonus? Most insurance covers these visits with little to no cost! ✅ Schedule an appointment today: [link] #ValueCHCs #WellChildVisit
X Copy:
From first steps to first school days, your child is growing fast! Keep them on track with a well-visit. Our team makes it easy, fun & stress-free—plus, most insurance covers it! ✅ Schedule today: [link] #ValueCHCs #WellChildVisit
Facebook / LinkedIn Copy:
We get it—life moves fast! But don’t wait until your child is sick to visit the doctor. Regular well-visits help keep them on track for a happy, healthy future. Most insurance plans cover these visits at little to no cost! Call us at xxx-xxx-xxxx today to schedule an appointment! #ValueCHCs #WellChildVisit
X Copy:
Life moves fast, but your child’s health comes first! Don’t wait until they’re sick—well-visits keep them thriving with vaccines, check-ins & more. Easy, stress-free & often covered by insurance! Call xxx-xxx-xxxx to schedule today! #ValueCHCs #WellChildVisit
SAMPLE TEXT MESSAGING FOR INFANTS & TODDLERS
- [Clinic Name] Reminder: (Child’s Name) is due for their well-baby visit! This check-up includes growth tracking, milestone checks, and important vaccinations to keep them healthy. Call [Phone Number] to schedule!
- Every check-up matters! Well-child visits help prevent illness, track milestones, and keep [Child’s Name] on a path to lifelong health. Call [Phone Number] to book their appointment now!
- Time for [Child’s Name]’s check-up! We’ll track growth, check development, discuss nutrition, and update vaccines. Keep them on track for a healthy future—schedule today at [Phone Number]!
- Your child’s health is our priority! Well-child visits help track growth, spot concerns early, and ensure [Child’s Name] is thriving. Schedule their visit today at [Phone Number].
- A healthy toddler is a happy toddler! Well-child visits check [Child’s Name]’s growth, development, and provide guidance on nutrition, sleep, and safety. Don’t wait—schedule their visit at [Phone Number] today!
- [Clinic Name] Reminder: It’s time for [Child’s Name]’s next well-baby check-up! Regular visits help track growth, development, and vaccinations. Call [Phone Number] or visit [Website URL] to schedule today!
- Time for [Child’s Name]’s check-up! Well-child visits keep your little one growing strong and healthy. Call [Phone Number] to schedule their visit.
- Reminder from [Clinic Name]: [Child’s Name] is due for their well-child visit! This includes growth checks, development milestones, and vaccines. Schedule today at [Phone Number].
- We’d love to see [Child’s Name] soon! Their well-child visit helps ensure they’re on track for a happy, healthy future. Call [Phone Number] to book an appointment.
SAMPLE TEXT MESSAGING FOR SCHOOL-AGE CHILDREN
- [Health Center Name] Reminder: A healthy child is ready to learn and grow! It’s time for [Child’s Name]’s well-child visit to check their growth, development, and vaccinations. Schedule today at [Phone Number].
- School is around the corner! Make sure [Child’s Name] is healthy and ready to thrive with a well-child visit. Call [Phone Number] to schedule today!
- Give [Child’s Name] the best start to the school year! A well-child visit ensures they’re growing strong, up to date on vaccines, and ready to succeed. Call [Phone Number].
- A healthy child is a successful child! Well-child visits check growth, vision, hearing, and ensure [Child’s Name] is ready to learn and thrive. Don’t wait—schedule today at [Phone Number].
SAMPLE TEXT MESSAGING FOR ADOLESCENTS
- Did you know? Annual wellness visits help teens stay healthy, check on mental well-being, and stay up to date on vaccines. Schedule your teen’s check-up today! Call [Phone Number] or visit [Website].
- [Health Center Name]: It’s time for your teen’s wellness visit! Regular check-ups keep them healthy and up to date on vaccines. Schedule today at [phone number]
SAMPLE TEXT MESSAGING FOR ADOLESCENT SPORTS PHYSICALS
- Time for [Child’s Name]’s check-up! Get their well-child visit & sports physical done in one easy appointment. Call [Phone Number] today!
- Is [Child’s Name] playing sports this season? A sports physical is required! Schedule their well-child visit & physical now at [Phone Number].
- [Clinic Name] Reminder: School sports are starting soon! Make sure [Child’s Name] is ready with a well-child visit & sports clearance. Call [Phone Number] to book an appointment.
CHILD WELL-VISIT PATIENT LETTER
[Clinic Name]
[Clinic Address]
[City, State, ZIP Code]
[Phone Number]
[Email Address]
[Date]
Parent’s Name]
[Parent’s Address]
[City, State, ZIP Code]
Subject: Schedule Your Child’s Well-Child Visit – A Healthy Start for a Bright Future!
Dear [Parent’s Name],
We hope you and your family are doing well! As your child continues to grow and develop, regular well-child visits are essential to ensuring they stay healthy and reach important milestones.
At [Clinic Name], we are dedicated to providing comprehensive care for your child from infancy through early childhood. These visits allow us to:
- Monitor growth and development
- Provide necessary vaccinations
- Offer guidance on nutrition, sleep, and safety
- Address any concerns you may have about your child’s health and well-being
Your child’s next well-child visit may be due soon. We encourage you to schedule an appointment by calling us at [Phone Number] or visiting our website at [Website URL]. Early care is the foundation of a lifetime of good health, and we are here to support your child every step of the way.
We look forward to seeing you and your little one soon! Please feel free to reach out if you have any questions.
Warm regards,
PCP name and clinic
ADOLESCENT WELL-VISIT PATIENT LETTER
[Clinic Name]
[Clinic Address]
[City, State, ZIP Code]
[Phone Number]
[Email Address]
[Date]
[Parent’s Name]
[Parent’s Address]
[City, State, ZIP Code]
Subject: Schedule Your Teen’s Well-Child Visit & Sports Physical!
Dear [Parent’s Name],
We hope you and your family are doing well! As your child grows into adolescence, regular well-child visits remain essential in ensuring their health, development, and readiness for school, sports, and daily activities.
At [Clinic Name], we provide comprehensive adolescent check-ups, which include:
- Growth, development, and mental health assessments
- Immunizations and preventive care
- Guidance on nutrition, sleep, and healthy habits
- Sports physicals to ensure safe participation in athletics
Your child is currently due for the following immunizations:
| Tdap (Tetanus, Diphtheria and Pertussis) | |
| HPV (Human Papilloma Virus) | |
| MCV4 (Meningococcal) | |
| Men B (meningococcal type b vaccine) | |
| Influenza | |
| COVID-19 |
If your teen plans to participate in school or community sports, most programs require a physical exam. By scheduling their well-child visit now, we can complete their sports physical at the same time—making it convenient for you and ensuring they are healthy and ready to play.
To schedule your child’s appointment, call us at [Phone Number]. We look forward to partnering with you in keeping your teen healthy and active!
Best regards,
PCP name and clinic
CHILD WELL-VISIT PHONE SCRIPT FOR CARE TEAM
It is common for parents to have questions about well-child visits, especially if they feel their child is already healthy. The care team should be prepared to explain why these visits are essential and how they benefit a child’s overall well-being. Below are key points the care team should know before talking to parents about scheduling a well-child visit.
What is a Well-Child Visit?
A well-child visit is a comprehensive check-up designed to monitor a child’s growth, development, and overall health. This visit helps:
- Track growth and development, including height, weight, and milestones.
- Ensure the child is up to date on vaccines to protect against serious illnesses.
- Screen for hearing, vision, and developmental concerns early.
- Address concerns about nutrition, sleep, learning, and behavior.
- Discuss mental and emotional health, including stress or anxiety.
- Provide parents with guidance on healthy habits, safety, and injury prevention.
How is a Well-Child Visit Different from a Sports Physical?
- A sports physical is a basic exam that focuses on whether a child is physically fit to participate in sports. It checks heart health, flexibility, past injuries, and general fitness.
- A well-child visit is much more detailed and looks at the whole child’s health, including emotional and developmental well-being. A sports physical does not replace a well-child visit, but both can be done in one appointment.
How Parents Can Prepare for a Well-Child Visit:
- Bring a list of any questions or concerns about their child’s health, behavior, or development.
- Bring an updated medication list, including vitamins and supplements.
- If completing a sports physical, bring the required school or sports forms.
- Be ready to discuss school progress, sleep habits, and eating patterns.
Why Well-Child Visits Matter:
- Help detect potential health concerns before they become serious problems.
- Keep children up to date on vaccinations to prevent illness.
- Support mental, social, and emotional health at every stage.
- Ensure parents and providers work together to keep the child happy, healthy, and thriving.
Sample Well-Child Visit Phone Script
Greeting:
“Hi [Parent’s Name], this is [Your Name] from [Clinic Name]. How are you today?”
Reason for Call:
“I’m calling to help schedule [Child’s Name] for their well-child visit. These check-ups are important to make sure they’re growing healthy, staying up to date on vaccines, and to catch any concerns early.”
Addressing Concerns & Encouraging Scheduling:
“Even if [Child’s Name] is feeling great, these visits help track their development and keep them on the right path. It’s also a great time to ask the provider any questions about nutrition, sleep, school, or anything else on your mind.”
Scheduling:
“We have openings on [provide two options]. Which time works best for you?”
Overcoming Hesitation:
- “I understand you’re busy! We can find a time that fits your schedule.”
- “Insurance usually covers these visits, and they can prevent bigger health concerns later.”
- “Your child’s health is important, and we want to support you in keeping them well.”
Closing:
“Great! We’ll see you on [date & time]. If you have any questions before then, just give us a call. Have a great day!”
Sample Well-Child Visit Phone Script (with sports physicals)
Care Team Member (CT): “Hello, thank you for calling [Clinic Name]. How can I assist you today?”
Parent (P): “Hi, I got a reminder about scheduling my child’s well-child visit, but they’re feeling fine. Do they really need to come in?”
CT: “That’s a great question! Even if your child is feeling healthy, well-child visits are essential because they help track growth and development, make sure vaccines are up to date, and catch any potential health concerns early. These visits also allow you to discuss any questions about their nutrition, sleep, learning, or behavior with their provider.”
P: “They do need a sports physical for school. Can we just do that instead?”
CT: “Yes! We can take care of both in the same visit. The sports physical makes sure your child is fit to participate in sports, but it doesn’t include the full health screening that a well-child visit does. A well-child visit is much more thorough and helps ensure your child is on track physically, emotionally, and developmentally.”
P: “I don’t want to schedule if it’s going to cost extra.”
CT: “Most insurance plans, including Medicaid and private insurers, fully cover well-child visits at no cost to you. A sports physical alone might not be covered, but when combined with a well-child visit, it’s often included.”
P: “I just don’t know if we have time for it right now.”
CT: “I completely understand! Your child’s health is important, and this appointment only takes about an hour once a year. We want to make sure they stay healthy and ready for school and sports. I have openings on [provide two options]—which one works best for you?”
P: “Okay, let’s go with Monday at 10:00 AM.”
CT: “Great! We’ll see you and [Child’s Name] on [Date & Time]. We’ll send a reminder before the appointment. Please bring any sports physical forms and a list of any medications, vitamins, or supplements your child takes. Do you prefer to receive your reminder by text, email, or phone call?”
P: “Text would be best.”
CT: “Perfect! We’ll send a text reminder a few days before. If you have any questions before then, just give us a call. We look forward to seeing you both soon!”
