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2025 Breast Cancer Screening & Prevention Toolkit

This toolkit is designed to help health centers promote early detection and encourage patients to schedule their breast cancer screenings throughout October. It includes ready-to-use outreach materials—such as social media posts, phone and text scripts, and patient reminder messages—to support effective communication and patient engagement. By using this toolkit, health centers can raise awareness, highlight the importance of regular screenings, and help patients take a proactive step in protecting their health. 

SOCIAL MEDIA

(1st Week of October)

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Facebook / LinkedIn Copy:

1 in 8 women will be diagnosed with breast cancer in her lifetime. It’s a startling statistic—but it doesn’t have to be a death sentence. When breast cancer is found early, the 5-year survival rate is over 90%. 

That’s why routine breast cancer screenings, like mammograms, are essential. 

If you’re 40 or older—or younger with a higher risk—it’s time to speak to your provider about screening. 

Your local health center is a trusted place to get the information and care you need. Call today to ask questions or schedule a mammogram: XXX-XXX-XXXX 

#BreastCancerAwareness #ValueCHCs 

X Copy:

1 in 8 women will face a breast cancer diagnosis in her lifetime. But early detection saves lives. 

If you’re 40+ or at higher risk, talk to your provider about screening. Call your local health center today: XXX-XXX-XXXX 

#BreastCancerAwareness #ValueCHCs 

(2nd Week of October)

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Facebook / LinkedIn Copy:

Today is National Mammography Day! Mammograms can detect breast cancer up to 2 years before you or your provider can feel a lump. That early detection can make all the difference. 

If you’re 40 or older, or have a family history of breast cancer, it’s time to talk with your provider about your screening options. 

We’re here to help. Call today to schedule an appointment or to find out if a mammogram is right for you: XXX-XXX-XXXX 

#BreastCancerAwareness #ValueCHCs 

X Copy:

It’s National Mammography Day! Mammograms can detect #breastcancer up to 2 years before a lump can be felt—early detection saves lives. 

If you’re 40+ or have a family history, talk to your provider about screening. Call: XXX-XXX-XXXX #ValueCHCs 

(3rd Week of October)

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Facebook / LinkedIn Copy:

MYTH: If I feel fine, I don’t need a mammogram.
FACT: Breast cancer often develops without any signs or symptoms. Mammograms can find cancer before it can be felt—and before symptoms appear. 

Being proactive with your breast health can lead to earlier diagnosis and better outcomes. Call XXX-XXX-XXXX to find out if you should schedule a screening. 

#BreastCancerAwareness #ValueCHCs 

X Copy:

MYTH: If I feel fine, I don’t need a mammogram.
FACT: Breast cancer can grow without symptoms. Mammograms can catch it early—before it can be felt. 

Early detection = better outcomes. Call to see if you should schedule a screening: XXX-XXX-XXXX 

#BreastCancerAwareness #ValueCHCs 

(4th Week of October)

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Facebook / LinkedIn Copy:

Every woman deserves access to preventive care that could save her life. That’s why community health centers can connect you with affordable, high-quality breast cancer screening services. 

If you’re unsure about when to get screened or what your risk is, don’t wait. Make an appointment with your provider to have that conversation. 

Call us today to ask about mammograms or schedule your annual visit: XXX-XXX-XXXX 

#BreastCancerAwareness #ValueCHCs 

X Copy:

Every woman deserves access to life-saving preventive care. Community health centers can connect you to affordable, high-quality breast cancer screenings—because early detection matters. 

Not sure when to get screened? Call XXX-XXX-XXXX to talk with a provider. #ValueCHCs 

SAMPLE OUTREACH TEXT MESSAGES FOR BREAST CANCER SCREENINGS

 

  • You’re due for your breast cancer screening. Early detection saves lives! Call [Health Center] at XXX-XXX-XXXX to schedule your mammogram. 
  • Breast cancer screening is recommended for women 40+. Call [Health Center] at XXX-XXX-XXXX to schedule a mammogram or learn more. 
  • Hi [First Name], it’s time for your mammogram. Screenings help detect cancer early. Call [Health Center] at XXX-XXX-XXXX to book your appointment. 
  • October is Breast Cancer Awareness Month! Mammograms can detect breast cancer up to 2 years before you or your provider can feel a lump. Don’t wait—schedule your mammogram today. Call [Health Center] at XXX-XXX-XXXX. 
  • Your health matters. If you’re 40 or older, ask about a mammogram. Call [Health Center] at XXX-XXX-XXXX to see if you’re due for a screening. 

PHONE SCRIPT FOR BREAST CANCER SCREENINGS

 

Hi, this is [Your Name] calling from [Health Center]. May I speak with [Patient’s Name]? 

(Wait for confirmation) 

Great! I’m calling because according to our records, you may be due for a breast cancer screening (mammogram). Regular screenings are important for detecting breast cancer early—sometimes even before you feel any symptoms. 

If you’re 40 or older, or if you have certain risk factors, it’s important to stay up to date. We’d be happy to help you schedule a screening or answer any questions you have. 

Would you like to schedule your mammogram today?
(Pause for response) 

If YES: 

Wonderful. Let me check what appointment times we have available… (proceed to schedule) 

If UNSURE: 

That’s okay. I can connect you with one of our providers who can review your health history and help you decide if it’s time for a screening. 

If NO/DECLINES: 

Would you feel comfortable sharing what made you decide not to schedule a screening right now? Sometimes people have specific concerns about the test itself. Is this something we can help you with? 

(If the patient says no, try responding with the questions below.) 

We understand you’re not ready to schedule a mammogram right now. May we ask what factors influenced your decision? Is there something that would make it easier or more convenient for you in the future? 

(Further questions to ask) 

What might help you feel more comfortable about scheduling a screening when the time is right? Are there things that get in the way of making an appointment that we could try to help with? 

(If the patient’s answer is still no, respond with the below.) 

I understand—thank you for your time. If you change your mind or have any questions, we’re always here to help. You can reach us at XXX-XXX-XXXX. 

Thanks again, [Patient’s Name]. Take care! 

 

Voicemail Script: 

Hi [Patient’s First Name], this is [Your Name] from [Health Center]. 

I’m calling to remind you that you may be due for a breast cancer screening. Regular mammograms are an important way to detect breast cancer early—often before any symptoms appear. 

Please give us a call at XXX-XXX-XXXX to schedule your screening or speak with your provider. 

Thanks, and we look forward to hearing from you soon. 

ADDITIONAL RESOURCES

 

Breast Cancer Awareness Month Toolkit (GW Cancer Center)  

Includes: Best practices for communicating about breast cancer; Communicating with diverse audiences; Breast cancer factsheets; Additional social media graphics and captions 

 

Clinical Educational Materials  

 

Patient Education Materials  

  • Cancer Information in Other Languages (American Cancer Society)  
  • Indigenous Pink Cookbook (American Indian Cancer Foundation) – Pink food inspired recipes for Native breast cancer survivors, caregivers, and families in Indian Country. 

 

Evidence-Based  

 

Breast & Cervical Cancer Screening Early Detection Programs – Local  

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