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2025 211 & 988 Resources Toolkit

This toolkit equips health centers with ready-to-use materials to promote awareness of 211 and 988 services across North Dakota and South Dakota. It includes social media graphics, sample posts, and outreach resources tailored to local communities, helping patients connect with essential support for mental health, crisis response, and community services. 

What’s Included: 

211 SOCIAL MEDIA (North Dakota)

Facebook / LinkedIn Copy: 

Some of our neighbors are struggling to put food on their tables. @FirstLink 211 Helpline is there 24 hours a day, seven days a week to connect people with food pantries and other resources. Call 211 or visit https://bit.ly/4fd5f9X   

X Copy: 

Some neighbors are struggling to put food on the table. @my_firstlink 211 Helpline is available 24/7 to connect people with food pantries and other resources. Call 211 or visit https://bit.ly/4fd5f9X for support! 

Facebook / LinkedIn Copy: 

No family should face a winter without heat because they’re behind on their utility bills. @FirstLink helps families keep their heat on and connect with resources to help them build a stable household. Call 211 or visit https://bit.ly/4fd5f9X 

X Copy: 

No family should face winter without heat due to unpaid utility bills. @my_firstlink is here to help keep your heat on and connect you with #resources for stability. Call 211 or visit https://bit.ly/4fd5f9X for support! 

Facebook/ LinkedIn / X Copy: 

Everyone should have a place to call home. @FirstLink works to ensure our neighbors have a roof over their heads. Call 211 or visit https://bit.ly/4fd5f9X 

Facebook / LinkedIn Copy: 

When times get tough, know where to turn. 211 is there every hour of every day to connect you to the help you need. It’s more than a helpline. It’s a lifeline. Help spread the word about @FirstLink resources for our community. https://bit.ly/4fd5f9X 

X Copy: 

When times get tough, know where to turn. #211 is available 24/7 to connect you with the help you need. It’s more than a #helpline—it’s a lifeline. Spread the word about @my_firstlink resources! https://bit.ly/4fd5f9X 

211 SOCIAL MEDIA (South Dakota)

Facebook / LinkedIn Copy: 

Some of our neighbors are struggling to put food on their tables. @Helpline Center 211 is there 24 hours a day, seven days a week, to connect people with food pantries and other resources. Call 211 or visit https://helplinecenter.org/2-1-1/ 

X Copy: 

Some neighbors are struggling to put food on the table. @HelplineCenter 211 is available 24/7 to help people find food pantries and other resources. Call 211 or visit https://helplinecenter.org/2-1-1/ for support! 

Facebook / LinkedIn Copy: 

No family should face a winter without heat because they’re behind on their utility bills. @Helpline Center helps families keep their heat on and connect with resources to help them build a stable household. Call 211 or visit https://helplinecenter.org/2-1-1/ 

X Copy: 

No family should face winter without heat due to unpaid utility bills. @HelplineCenter is here to help keep your heat on and connect you with #resources for stability. Call 211 or visit https://helplinecenter.org/2-1-1/ for support! 

Facebook / LinkedIn / X Copy: 

Everyone should have a place to call home. @Helpline Center works to ensure our neighbors have a roof over their heads. Call 211 or visit https://helplinecenter.org/2-1-1/ 

Facebook / LinkedIn Copy: 

When times get tough, know where to turn. 211 is there every hour of every day to connect you to the help you need. It’s more than a helpline. It’s a lifeline. Help spread the word about @Helpline Center resources for our community. https://helplinecenter.org/2-1-1/ 

X Copy: 

When times get tough, know where to turn. #211 is available 24/7 to connect you with the help you need. It’s more than a #helpline—it’s a lifeline. Spread the word about @HelplineCenter resources! https://helplinecenter.org/2-1-1/ 

988 SOCIAL MEDIA

Facebook / LinkedIn Copy: 

The #988Lifeline is here to support you. No matter what’s on your mind or when you want to reach out. Connect with someone who is ready to listen and support you. Call or text 988 or chat at www.988Lifeline.org

X Copy: 

Need support? The #988Lifeline is here for you, anytime. Talk to someone ready to listen and help. Call or text 988 or chat at www.988Lifeline.org   

Facebook / LinkedIn / X Copy: 

Whatever your reason for seeking support, the #988Lifeline is here to help. There is hope. Call or text 988 or chat at www.988Lifeline.org 

Enrollment Closing

Facebook / LinkedIn Copy: 

People call, text, and chat the #988Lifeline to talk about a variety of emotional needs — not just during a crisis. Whatever your reason, the 988 Lifeline is here to help. There is hope.  Call or text 988 or chat at www.988Lifeline.org   

X Copy: 

People reach out to the #988Lifeline for all kinds of emotional support — not just during a crisis. Whatever your reason, we’re here to help. There is hope! Call or text 988 or chat at www.988Lifeline.org   

Facebook / LinkedIn / X Copy: 

People connect with the #988Lifeline for countless reasons. Call or text 988 or chat at www.988Lifeline.org to reach a skilled, compassionate counselor who is ready to listen and provide support. 

Facebook / LinkedIn Copy: 

Often when we experience anxiety or hardship, it can feel isolating. There is hope. There are people who care and want to help. If you or a loved one are struggling, you can call, text, or chat with the #988Lifeline 24/7/365. 

X Copy: 

To anyone who struggles with their #mentalhealth, know that there IS hope and help waiting for you! Contact the #988Lifeline to talk to a trained crisis counselor.