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2025 National Health Center Week Theme & Logo

Written by Brandon Huether, Marketing & Communications Manager

Each year, CHAD celebrates with our member health centers during National Health Center Week, and this year, we’re excited to unveil a fresh new theme and look that honors all our commitment to community health in the Dakotas and within our country.  

Volunteers from CHAD staff form a committee each year to research, plan, and deliver this campaign and its resources so that our health centers have support in utilizing the awareness week to celebrate!  

This year’s theme was chosen because it aligns with our focus on communities, how we strive to increase access and improve health care services in areas that need it most, and how our collective movement is mission-centered to improve and sustain health of those communities we serve today, and for all the days ahead. 

This year’s theme is “From Community Roots, to A Healthier Tomorrow” —a statement for all of us that we are ingrained in North Dakota and South Dakota as vital lifelines for over 136,000 individuals across 52 different communities. 

Here is this year’s logo design: 

National Health Center Week will be held from August 3–9, 2025, across the country at health centers just like ours in the Dakotas, but we like to up the ante and customize our theme, messages, and resources so they speak directly to our health centers, their staff, and their patients. This special week is the prime opportunity to express our heartfelt thanks and appreciation to rural health care providers, including primary care teams of medical assistants, nurses, advanced practice providers, physicians, behavioral health providers, dental teams, front office staff, health information technology professionals, administrators, and others who are saving lives every day. 

Our talented committee is working on a beautiful National Health Center Week web page that will be home to resources and more, so read our upcoming emails for more information. The committee also plans to provide health centers with valuable National Health Center Week resources like governor proclamations, staff appreciation tear-off pads, and social media content (including branded videos) within a toolkit. 

National Health Center Week is an excellent opportunity to invite legislators to tour your health center because it highlights the vital role health centers play in their communities, showcases the services and care you provide firsthand, and helps build valuable relationships with policymakers who make decisions that impact your patients and staff. Be sure to check out our new Hosting Legislative Visits Toolkit for resources and guidance. 

On Thursday, July 31, CHAD is proud to host an exclusive first look at our new campaign video featuring our health centers! This special screening will mark the kick-off for this year’s National Health Center Week. We encourage all health centers to attend or schedule a special group watching event at your location for this premiere! Register for the event here.

If you’re familiar with our CHAD Store on our website, you know we have a great variety of apparel and other gear with designs and messages custom to our health centers. To help celebrate NHCW in 2025, we are extending a special 10% discount on all items within the store from Thursday, July 3 until Sunday, August 10. Use the code NHCW2025 when placing your orders to receive the discount. 

Don’t wait to order—we have shirts, tote bags, and mugs with this year’s NHCW theme and logo available now! 

Thank you from all of us at CHAD for your commitment to deliver compassionate, high-quality care and strengthen the health of our communities, not just during National Health Center Week, but every single day. We look forward to celebrating with you!